The United Nations World Tourism Organisation (UNWTO) says it is a unique opportunity to raise awareness of the potential contribution digital technologies can make to sustainable tourism development.
It says: “The United Nations knows that a digitally advanced tourism sector can improve entrepreneurship, inclusion, local community empowerment and efficient resource management.”
In line with the theme Cook Islands Tourism Corporation plans to have a number of activities during Tourism Week, which goes through to 28 September.
The first activity will be the launch of an online CI Community Attitudes towards Tourism Survey today.
The survey is about local attitudes towards tourism in the country.
“With the growing numbers of visitors, and the increasing publicity on tourism, it is timely we launch the community survey to gauge the community perspective,” says Sienna Tiraa of CI Tourism.
World Tourism Day will be marked on Rarotonga with the launch of a digital element addition to the ever popular Raemaru hike.
Quick Response codes will be placed at points along the trek that will inform hikers about the journey and points of interest along the way.
The QR codes can be scanned using mobile devices and will take walkers to an interactive map of the trek and information on the flora and fauna. There will also be safety tips for hikers.
The codes will take visitors to CIT website pages that will feature legends associated with Raemaru, historical sites and other points of cultural and historic interest.