Students from Takitumu Primary, Titikaveka College, Nukutere College, and Apii Avarua all proudly took part by wearing pink.
Apii Arorangi supported Pink Shirt Day on Wednesday, with both staff and students wearing their best pink attire.
Businesses throughout the island also showed their support for the “Speak Up, Stand Together and Stop Bullying” campaign.
This is the fourth year Rotaract Rarotonga has supported the Pink Day anti-bullying campaign in the Cook Islands.
In contrast to previous years, where the organisation has held a sausage sizzle in town, this year they are selling pink wristbands with the message, “Kindness is one size fits all” embossed on the front.
Sales of the wristbands began yesterday and will continue until they are sold out.