The tourism’s Australia branch was nominated for the top award by the travel agents in the industry.
Cook Islands Tourism chief executive officer Halatoa Fua is delighted with the nomination.
“Building strong relationships with the industry and growing destination awareness with agents has been a focus for the team in Australia since the re-structure of our Australian operation 18 months ago,” he said in a statement.
“Given some 50 per cent of bookings come through travel agents, we were acutely aware that it is a vital distribution channel and I am pleased to say that we have seen the results in engagement with the trade and increased visitor arrivals.”
Finalists for the awards will be announced on Thursday, May 3 and the winners will be announced on July 21.
More than 1000 nominees were received for the 38 award categories.
The Australian Federation of Travel Agents (AFTA) is the peak body in Australia representing the retail travel industry.
Founded in 1957, AFTA represents the majority of travel agents in Australia and includes all of the major travel agency groups. The organisation’s role is to uphold the interests of members in matters relating to the operation of all travel agencies in Australia.