Visitors satisfied with destination

Wednesday November 19, 2014 Written by Published in Economy
Director of Destination Development Metua Vaiimene stands with AUT’s Simon Milne and Mindy Sun, researchers for the Visitor Survey annual report.  14111805 Director of Destination Development Metua Vaiimene stands with AUT’s Simon Milne and Mindy Sun, researchers for the Visitor Survey annual report. 14111805

Visitors and holidaymakers continue to praise the Cook Islands as a holiday destination with many saying they would come again or recommend the islands to a friend.

These results come as part of the Cook Islands Tourism Corporation and New Zealand Tourism Research Institute Auckland University of Technology Cook Islands Visitor Survey annual report.

At a public meeting on Monday night AUT’s Simon Milne and Mindy Sun presented the findings of the survey.

Since the survey started over two years ago more than 20,000 visitors have completed online surveys about their stay in the Cook Islands. 

Director of Destination Development Metua Vaiimene said the most valuable part of the survey is the responses to people’s “least appealing” part of their stay.

“What’s least appealing is most valuable for us as it shows us what areas we can improve on.

“We are always looking to improve our product.”

Despite a high satisfaction rate among participants the least appealing aspects included the number of stray dogs and chickens, as well as the quality of accommodation and value for money.

Milne said the survey revealed that 94 per cent of respondents said they would return to the Cook Islands while 98 per cent said they would recommend a friend to visit. 

One area they were interested in exploring further was how visitors accessed information, both before they left their home countries and also while they were in the islands.

The need for better internet access was also a taking point in the survey, he said.

Funded by the Cook Islands Government, the survey will continue and questions altered and added, he said.

2 comments

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  • Comment Link Norman Travis Tuesday, 25 November 2014 05:08 posted by Norman Travis

    I visited in 2011 and enjoyed my stay. I found the stray chickens charming. We found Rarotonga very restful on our round the world trip. I would certainly come again and recommend anyone else to visit.

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