Michael Thomas and Brittany Graham with friends enjoy a drink at Trader Jack’s. 22102815
Tourists in the Cook Islands are still spending more and staying longer than before, but many have concerns about the environment and public infrastructure. Senior journalist Matthew Littlewood digs into the latest Cook Islands Visitor Survey report, and talks to visitors along the way.
recently-released report – which covers the April to June 2022 period – collected
682 individual respondents to the survey, representing a total of 1242 adults
and 158 children.
As a result of the border restrictions, nearly all (98
per cent) of visitors surveyed come from New Zealand.
Visitors are well educated (68 per cent have some form
of tertiary education) with a relatively high annual household income (59 per
cent earn over NZ$100,000 per year) and one visitor in five (18 per cent)
earning over $200,000 per year. Well over half (57 per cent) of visitors travel
with more than one companion, solo travellers are far less common (8 per cent)
When pre-paid spend and local spend are combined, it
is estimated that each visitor brings $2554 to the Cook Islands economy (or
approximately $295 per day). This figure is 35 per cent higher than NZ visitors
of April to June 2019 period ($1896).
Cook Islands Tourism Industry Council president Liana
Scott, of Muri Beach Club Hotel, is not surprised with this statistic.
“We have a lot of people using their airline credit
from two years ago, and there’s been a lot of people who haven’t been away for
some time due to Covid,” Scott says.
“That means people have more disposable income and
splurge their money a lot more than they would otherwise. As a case in point,
I’ve been noticing a lot more people deciding to rent cars, rather than take
public transport, and a lot more people are taking day-trips to Aitutaki or
booking beachfront rooms at our hotel.
“I expect this trend to die down a wee bit as we
return to something resembling normality, but right now it’s still being felt
everywhere – even the liquor stores are reporting higher spend than normal.”
of the big drawcards of the Cook Islands, according to the survey was “the
environment, cleanliness and weather”, with 55 per cent of respondents
mentioning it as one of the best aspects of their stay.
“Words like ‘beautiful’, ‘warm, ‘tidy’, ‘crystal,
‘incredible’, ‘tropical and ‘amazing’ are used to describe the attraction of
the local environment. Most comments here focused on the beauty and the
cleanliness of the beaches and lagoons, the warm weather, the beautiful
scenery, and the landscapes of the islands in general,” the report says.
Tourist Michael Thomas agrees with this. The
32-year-old is on his fifth visit to the Cook Islands.
“I was last here about four years ago, and not a lot
has changed – in a good way,” Thomas says.
“I love how everything is on island time, and how warm
“I’ve been to Fiji, which is pretty good, but I like
how the Cook Islands isn’t as commercialised.”
For Brittany Graham, a New Zealander, this is her
first visit to the Cook Islands.
“It’s just been so refreshing.”
Tourist Abraham Angoika, who is visiting the Cook
Islands for the first time, says he is looking to savour all the different
varieties of food.
“I’ve only been here a couple of days, but I’m looking
forward to exploring the place, the environment is very friendly,” Angoika says.
According to the survey, rubbish and natural
environment care were mentioned as a least appealing element of the visit to
the Cook Islands.
Comments mostly focused on the degradation of coral
reefs, the amount of rubbish, water pollution, poor condition of the lagoons
and beaches, plastic waste, glass waste, rubbish burning, and threatened marine
Scott says she is not surprised with some extremes in
responses from the respondents.
“I guess it comes down to perspective,” she says.
“Compared to much of the Pacific, we are very clean,
and Covid-19 allowed the environment to reset itself a wee bit, especially at
the Muri Lagoon, which is looking really good at the moment.”
However, Scott acknowledges some parts of the main
island need better waste management systems, and more rubbish bins.
“There have been people and organisations with all
sorts of ideas, and I’m confident something can be done to address it.”
a third (34 per cent) of comments expressed the warmth and welcoming nature of
local people as most appealing aspect of the travel experience. Key words that
dominated the responses include “friendly”, “helpful”, “kind”, “welcoming”,
“lovely”, “beautiful”, and “cool”.
However, there was concern among respondents about the
quality of public services and infrastructure, with 22 per cent saying it was
the least appealing aspect of their stay.
“Most comments focused on the lengthy waiting time at
the airport. Other comments focused on the facilities at the airport, road
conditions, limited and unreliable public transport, and poor internet
connection,” the report says.
Infrastructure Cook Islands was approached for comment
– Cook Islands News asked them what the organisation thought about these
concerns, and what some of their bigger projects have been. But it did not
receive a response.
“Although I didn’t mind the dogs, I did find at night
that they seemed a bit more aggressive and would sometimes rush at you on your
scooter,” one of the respondents said in their response to the questionnaire.
“Dogs – need to get those under control both barking
incessantly at night and roving in packs. Over the years visiting this issue
has got worse and worse”, said another.
Mosquitos and the sound of roosters also perturbed
visitors, with one visitor complaining about the “12, 1, 2, 3, 4, 5am wakeup
calls from the roosters”.
Scott says there is a lack of coherent approaches to
the stray or wandering dog issue, adding it’s definitely something that the
government needs to address.
“There have been action groups and initiatives such as
de-sexing programmes for dogs, but it will remain a big problem unless there is
some unified action.”
Overall, Scott says the Cook Islands tourism market is
“healthy”, but there are genuine concerns about the upcoming months with a
relative lack of flights being a key issue.
“But we are a