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‘Taste of Samoa’ beer will now stay in Samoa

Tuesday 23 August 2022 | Written by RNZ | Published in Regional, Samoa


‘Taste of Samoa’ beer will now stay in Samoa
Photo: RNZ

Alcoholic beverage company, Paradise Beverages Ltd, has performed a U-turn on relocating the production of its Samoan brand Vailima Beer from Samoa to Fiji.

The Samoa Observer reports production of Vailima Beer will continue in Samoa with local production licensed to Saleimoa Charlie Vaai and Beatrice Ott.

Paradise Beverages subisidary Samoa Breweries Ltd annouced the decision is part of a Memorandum of Understanding ensuring that Vailima beer distributed in Samoa is locally brewed.

The announcement to relocate local production fo Fiji last month, caused an uproar.

The company said about 50 jobs would have been affected with the proposed closure scheduled for November 1.

Samoa Breweries Ltd has been brewing Vailima Beer in Samoa since 1978.

Its website says, literally translated, Vailima means "water in the hands".

Vailima is exported to several countries including New Zealand, the United States and several Pacific countries.