Chantal Napa and Hayden Adams are promoting the Cook Islands around the world. PHOTO: AL
An American who has played a key role in bringing Cook Islands to the world is on Rarotonga for the next month to continue assisting his business partner in connecting the nation to dozens of countries.
Haydn Adams has
helped tourism operator Chantal Napa build an
international audience for more than two years after travel bans forced her to
look at other options.
Napa, alongside Adams, set about taking
the Cook Islands to the world through the Kia Orana Podcast launched in May of
Adams landed in Rarotonga on Thursday and
will assist in expanding the operation through the introduction of a QR code
which takes users directly to services, including website, directions and
direct call option.
Napa through sheer persistence, has been
successful in attracting funding after failing in her first attempt.
She made a successful application through
the Cook Islands Chamber of Commerce and has invested the money back into the
business, subsequently giving her website users a more “one-stop shop”
“It’s a moving challenge,” Adams said of
“I think the main challenge here (Cook
Islands) is digital, if you are coming here it is ok, but if you are already
here you can easily pick up information, such as magazines, at your
It is the fifth time Georgia based Adams
has visited the Cook Islands.
“I love it here, it has a Polynesia love
energy; it is so friendly and the people are really accommodating.”
The pair are continuing to upgrade Napa’s
“They (visitors) want information and they
want it all in one place; they don’t want to have to go to different places,”
Napa is looking for local buy in from
accommodators, retailers, and food outlets.
Since launching her podcast, Napa has
interviewed close to 100 people including artists, entertainers and Prime
Minister Mark Brown, among others.
The podcast was initiated by Adams who
wrote a book about the Cook Islands – How I Fell In Love With an Island.
Napa discovered the book while on holiday
in Aitutaki and reached out to him. A friendship was formed and not long after
that the Kia Orana Podcast was created, with Napa offering a local perspective
on various parts about island life and Haydn offering the visitor’s lens on the
many beautiful islands of the Cooks.
The podcast is devoted to advocating what
visitors will and will not find in the Cook Islands and delving into all the aspects
of local life.
Since starting they have covered a number
of genres including current affairs, education, youth, agriculture, government
departments, non-government organisations, society and culture, business, the
creative arts, literature, artists, musicians, performers, sports, as well as
the pa metua community.
The podcast is currently available on
platforms including Apple Podcast, Spotify, Google Podcast, Overcast, Amazon
Music, Stitcher, Castro, Castbox, Pocket Casts, Podfriend and RSS Feed.