Kiwi tourists are embracing quarantine and Covid-19 free travel with the Cook Islands, early indicators show.
chief executive for Cook Islands Tourism released early survey results to Cook
Islands News on Thursday - a more comprehensive survey is expected next month.
Fua said the findings were a “glimpse of latest visitor responses to date to understand
the new travel norms”.
findings would follow once tourism obtained the full research detailed in the
quarterly Cook Islands Tourism International Visitor Survey, Fua said.
“We’re currently collecting data to assess the latest spend and consumer
trends from the first quarter since quarantine free travel resumed in May 2021.”
The snapshot showed feedback from two questions.
The first - How important were the following factors in your decision to
travel to the Cook Islands?
Four factors were given as options. No quarantine requirements on
arrival, Cook Islands is a Covid-19 free destination, sufficient health and
safety information provided prior to arrival and the availability of health
services in the Cook Islands.
From a possible rating of zero to five, a majority score of 4.8 was
given to no quarantine requirements and Covid free destination while health and
safety received a score of 4.4, and health services availability received 3.6.
Tourism Industry Council president Liana Scott said: “As long as both countries
are Covid free, guests are pretty relaxed about having the freedoms that they
currently enjoy at home.”
“There is always
room for improvement and the more established and savvy operators will have
performance review or guest review forms at the end of stays and tours to get
some real time feedback on ways to improve.”
questionnaire also asked how satisfied respondents were with health and safety
measures on flights to and from the Cook Islands, restaurants, cafes and bars,
tours they participated in, shops and retail stores and Rarotonga International
from a rating of zero to five, flights to and from the Cook Islands scored 4.6
followed by restaurants, cafes and bars (4.4), tours (4.4), shops and retail
(4.4) and Rarotonga International Airport (4.2).
Scott said tourists appreciated extra
sanitisation stations, tagging in stations and other measures businesses had
taken to make things as safe as possible, she agreed there was room for
“There are bodies who are looking at
improvements, for example all the key organisations at Rarotonga International
Airport are looking at improvements there.
“Waiting times at the airport are
Fua said he would be talking to
operators and offering feedback and suggestions on how to make improvements
once the full quarterly Cook Islands Tourism International Visitor Survey
landed, which he expected next month.