The Cook Islands Football Association has signed a five-year sponsorship deal with Genius Sports.
Genius Sports is a “big company” and is a
partner to some of the largest organisations such as football leagues, national
federations, and clubs.
Genius Sports will provide its suite of
leading data and digital solutions to help drive the growth of football in the
After several months of negotiations between
the Cook Islands Football Association president Lee Harmon and Genius Sports
representative John Curzon, the contract for this sponsorship deal was signed
three days ago. Through this sponsorship CIFA will receive funds and value in
kind to the tune of $640,000 over a five-year period.
Through Genius Sports, live team and player
statistics on CIFA competitions will be captured and distributed across its
website, mobile application and a new automated social media publishing
solution, delivering new insights to CIFA fans.
Genius Sports’ competition management solution
will automate and simplify key administrative tasks for the CIFA’s competitions.
According to Harmon: “This is an arrangement
the CIFA Administration have been working on for several months and is the
biggest sponsorship deal CIFA have signed with a private company besides FIFA
“The Cook Islands Football Association is so
grateful for this great opportunity to work with a company such as Genius
John Curzon, senior commercial partnerships
manager at Genius Sports, said: “One of our key missions is to provide football
associations at every level with technology that helps them to drive their
digital transformation, engage with their fans and create new revenues. We’re
looking forward to working with the CIFA to enhance their digital
This sponsorship is hoped to enhance
football’s profile; and professionalise and commercialise the administrative
and data collection of information.