Opposition leader Tina Browne emphasised the crucial role of a free press in maintaining democracy and accountability in the Cook Islands, warning that its absence would lead to increased misinformation and a decline in good governance.

In response to request for comments on the World Press Freedom Day celebrated on May 3, Browne reflected on the significant role the media plays in upholding democracy in the country, particularly in promoting transparency and ensuring leaders are held accountable.

“A Cook Islands without media would be a country where the light of accountability has been dimmed,” said Browne, the leader of the Democratic Party.

“Without the press to report on government decisions, expose wrongdoing, or celebrate local achievements, we would see increased misinformation, reduced civic participation, and a serious threat to democratic governance. Development would suffer because transparency and trust – two key components of good governance – would be compromised.”

As the Leader of the Opposition, Browne said she considers the media “one of the most essential pillars of our democracy”.

“In a country like ours, where the population is small and the links between government and community are close, the media plays a crucial role in ensuring transparency, promoting informed public debate, and holding all leaders –government or opposition – accountable to the people,” she said.

“The press serves as the voice of the people and a watchdog for democracy.”

Reflecting on the impact of the media over the years, Browne said it had informed voters, encouraged healthy public debate and kept key public issues such as finance, healthcare, education and the environment in the spotlight.

“For government officials, the media often prompts reflection and reform. For the public, it has become an indispensable tool for civic education and awareness,” she said.

Commenting on the recent developments involving New Zealand, Browne said it was a timely reminder of how important clear and open communication is when dealing with both domestic and international matters.

“My advice to the government would be to use the media as a bridge – not a barrier – between institutions and the people. When complex or sensitive issues arise, engaging early and honestly with the media is far better than letting uncertainty fill the void,” she said.

“A well-informed public is a more resilient one, and responsible media engagement can foster national unity even in times of diplomatic strain.”

Addressing journalists and editors in the country, Browne encouraged them to “continue to be courageous and fair”.

“Uphold the principles of truth, integrity, and balance. Your work is vital in maintaining a healthy democracy. But with that freedom comes responsibility –verify your sources, seek context, and report without fear or favour. You serve the public first and foremost, and the trust you earn from readers is your greatest asset.”

According to Browne, the World Press Freedom Day is more than a symbolic occasion – it’s a call to action.

“It reminds us that press freedom is not guaranteed; it must be protected and nurtured. It is also a moment to celebrate the contribution of journalists in the Cook Islands and across the Pacific, many of whom work tirelessly with limited resources to keep our communities informed,” she said.

“As a nation, we must do more to support independent journalism, invest in media literacy and ensure our legal frameworks uphold the right to free expression.”