Cook Islands Tourism's director of sales and marketing Karla Eggelton briefs attendees at the global breakfast update. DANIEL FISHER 19092514
The Cook Islands Tourism Corporation is hosting a state of tourism update this morning with speakers from across the industry contributing.
The Global Breakfast Update (GBU), which will be held at Muri Beach Club Hotel, features commentary from Tourism Corporation chief executive Karla Eggelton, director of destination and development Christian Mani, UK/Nordic Market Representative Ian Griffiths, and Senior Economist for Ministry of Finance & Economic Management (MEFM) Sally Wyatt.
Topics at the event
include a roadmap towards a more
regenerative approach to Tourism Development in the Cook Islands, an
update on the state of the UK/Nordic market highlighting planned activity,
Pape'ete access route, marketing update and insights, and a visitor economy
update and future planning session.
The breakfast is
held quarterly and provides the tourism industry the opportunity to get a gauge
on how the market is faring as well as what is coming up in the future.
enter the summer (low) and soon to be festive season, this GBU will focus on
finishing up 2022 and forwards for early 2023,” Eggelton said.
the last update, we will also hear from our MFEM colleagues who can provide an
economic update, with a forecast for first quarter 2023. The GBU’s are an
important opportunity to continue the dialogue with the industry and broader
community, so we invite and welcome all interested persons to the GBU.”
comes at a pivotal time for the tourism industry in the Cook Islands, with many
organisations expressing concern about the relative lack of flights coming into
the country, the lack of visitors from outside New Zealand, and the likelihood
of a recession in New Zealand next year.