The name change, according to the new organisers, is in line with the international competition branding around the world.
A new company, Events Rarotonga, will now run the popular rugby event which has been running for 26 years.
Events Rarotonga is a partnership combining the events management skills of Motone Productions team Glenda Tuaine and Maurice Newport, with Cook Islands General Transport and Raro Xpo directors Jessie Sword and Sid Toa.
“We are very excited to bring our team on to this event and have a good strong vision of where we want to take this tournament” said Jessie Sword.
“We are really committed to not only creating a fantastic event for our community but a sporting tournament that builds the code for men and women.”
The Raro Rugby Sevens will be held in the first week of November and is a well-loved event on the Cook Islands calendar.
It sees local and international teams compete in a tournament that is the longest running in the South Pacific.
Tuaine says: “Our local teams get to enjoy great rugby Sevens with participants from New Zealand, Australia and last year the addition of a women’s team from Emirates Airlines who have indicated that they will return.
“The 2017 Raro Rugby Sevens already has pre-registrations from five overseas sides meaning the tournament will be another great event of not only rugby fun but tourists coming and enjoying the Cook Islands.”
Tuaine says the company has huge plans for the competition. “It is going to be awesome!”
Cook Islands Rugby Union president Moana Moeka’a says: “Events Rarotonga has a fresh direction on where they want to take the tournament and that is why we selected them as the events company.
“We are happy with the plan and the ways they want to develop the future of Sevens here.”
Events Rarotonga is currently in negotiations with sponsors and will launch the new website this month.
“We want to acknowledge the work of previous events teams who have build the Sevens in this country and look forward to establishing the Raro Rugby Sevens as a must-go-to tournament for all our Pacific neighbours with a recharged atmosphere and great Rugby games that build our players profiles and skills,” said Maurice Newport of Events Rarotonga.