CIRU outlines sponsorship plan

Wednesday May 16, 2018 Written by Published in Rugby Union
Cook Islands initially lost to Tahiti in the Pacific qualifier but a protest saw the national team land a second shot at the Rugby World Cup 2019. 18051516 Cook Islands initially lost to Tahiti in the Pacific qualifier but a protest saw the national team land a second shot at the Rugby World Cup 2019. 18051516

Cook Islands Rugby Union (CIRU) has put together a package to raise funds for their Rugby World Cup 2019 qualifying series, starting next month.

The national team will take on the winner of the Asian qualifiers in a home and away series, starting on June 30 in Rarotonga. The away match will be held on July 7.

The winner of the series will take part in the repechage tournament in November for a place in the RWC 2019 to be held in Japan.

In a proposal letter to potential sponsors, CIRU president Sean Smith said that to add to the vision of a Cook Islands team in union, they are offering a logo position on the back of each individual jersey and a sleeve sponsor.

He said this can feature the logo of the organisation or website, or a print of the family name or clan, adding that this will be displayed on the back of a jersey of your choice (if available).

“On top of that, any interviews or media coverage those positions/jerseys have will have your sponsorship mentioned in the subtitle/caption of the player who is representing the jersey,” Smith noted in the letter.

“This is to ensure maximum exposure for each individual sponsor and can provide scope for worldwide exposure. In turn, this can result in more external interest in your company or logo or name.”

Smith added that this could be an important contribution to amateur and international rugby both here in the Cook Islands and abroad.

The package CIRU is proposing includes: a) Jersey numbers 1-15 (starting jerseys), sponsorship of $1500 per jersey; b) Jersey numbers 16-23 (reserves), sponsorship of $1000 per jersey; c) Captain’s jersey, sponsorship of $2500; d) Jersey sleeve (whole team), sponsorship of $10,000.

Smith said the captain’s obligation to his sponsor will be to name them in media coverage and wear ancillary kit in interviews, with the exclusive captain’s logo/website emblazoned on the kit.

This has been set due to the likelihood of extra media attention due to the responsibility as the captain, he said.

“We are still very much an amateur team in comparison to the heavyweights of the sport. However, as the sport has developed well and truly into the professional era, we want to make the step up and progressively work towards the standard required in the modern game,” Smith said.

“The team has the opportunity to qualify for the Rugby World Cup. We also intend to improve our standing on the world stage in the sport’s premiere event – the Rugby World Cup.

“If we are able to do so with your help, it would go a long way to achieving our goal.”

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