CIRU chief executive officer Ben Koteka said the sponsorship would go towards all levels of rugby programmes provided in the Cook Islands.
“This is important for us. It’s about rugby development and reaching out to grassroots level to build strong valued based programmes which are discipline, respect, integrity, passion and solidarity which are preached in most regions,” said Koteka.
“The support will help all levels of the programme from reparcharge rugby at primary school level through to community level of rugby.
“We also have our international teams such as the women’s rugby team who just came back from the reparcharge rugby tournament in Dublin, and not forgetting our men’s and women’s team who will be attending the Oceania tournament later this year.”
Koteka added he was grateful to Bluesky for boosting the CIRU’s move towards improving rugby development in the country.
“For us, rugby is about lifestyle and family outreach, it’s a sport that brings us together as a community.
“We have something new for our under 15 rugby teams coming up in December: it’s a new programme, a new concept for the team, as they will be playing in the New Zealand sevens college competitions known as the Condor Sevens, which gives them a great opportunity for exposure to a higher level of rugby,” he said.
Kathy Papatua of Bluesky’s sales and marketing team said their telecoms company was proud to be involved with the Cook Islands Rugby Union in promoting rugby development in this country.
“This is one of our major projects; one of the many things Bluesky love to support and to give back to our communities.
“It’s good that this little programme includes children where sports development and team discipline, together with their life skills are being tested.
“We strongly support the different programmes CIRU runs and being a part of its journey means a lot to us at Bluesky.”