The project which is aimed at reviving the Kia Orana spirit, is not only to strengthen its cultural significance but also to sharpen up the unique selling point of the Cook Islands.
The project has brought success in Rarotonga since its launch last year.
Cook Islands Tourism director of destination development Metua Vaiimene while launching the project explained its concept to the audience and their aim in improving service delivery in the tourism industry.
Earlier during the day, the Cook Islands Tourism held the Aitutaki Stakeholders Forum which was attended by some leading players in the tourism industry on the island.
Hotelier Thomas Koteka, who spoke on sustainable tourism, was the keynote speaker during the forum.
Various issues were raised during the forum and Vaiimene said they would take them onboard while making decisions regarding the industry in the near future.
He said the forum was aimed at improving communication between Cook Islands Tourism and the stakeholders in the industry.
The forum also had two panel discussions on sanitation/water quality, lagoon health/lessons learnt, water conservation, cultural heritage, land tour opportunities and event development.
Aitutaki contributes about a quarter of the total tourism earnings in the country.
Meanwhile the Rarotonga Stakeholders Summit will start tomorrow.