In a presentation on ways to drive unique visitors to the website using social media and search engine optimisation (SEO) marketing, Fe’ao also shared ways to maximise on social media marketing spending. He was speaking at the final Global Breakfast Update for the 2018/19 financial year held at the Edgewater Resort on Thursday last week.
Fe’ao said digital consumption was growing and social media platforms were proving vital tool for marketing purposes.
“It’s really important for us to look at digital marketing especially in the social media space. Social media drives business,” he said.
“About 40 per cent of those under 33 years prioritise ‘Instagramability’ when choosing their next holiday spot. ‘Instagramability’ is how good you look on Instagram at a particular place.”
Fe’ao said social media was more than just a shop window to the Cook Islands, adding there is a science and strategy behind it.
He also talked about ways to drive traffic from social media to the websites for bookings and other transactions.
Apart from Fe’ao, Cook Islands Tourism North America general manager John Petersen and representatives from Cook Islands Tourism partners Spohn Design and Great Matter Website Developer also made presentations at the Global Breakfast Update.
Petersen talked about the air services, campaign summaries, creative samples, market analysis and a revised business plan focus for the North American market.
Ron Spohn of Spohn Design presented on how to ensure that the design of the website captures audience’s attention and achieves bookings.
Great Matter Website Developer’s Adam Weiss talked on the tricks and traps into choosing or changing over to a new website, and optimising it for the highest return on investment.