On March 23 and 24, keen travel enthusiasts who attended the Bay Area/San Francisco Travel and Adventure Show, got to learn more about the Cook Islands.
Cook Islands Tourism in its weekly update said the attendees were extremely interested in considering the Cook Islands as a stopover along the way to New Zealand and/or Australia.
“The double booth with backlit banners, the continuous b-roll video footage playing, as well as the colourful uniforms and head ei captured the consumers’ attention,” Tourism said in its update.
The team promoting the country at the show were marketing manager North America Christian Mani, marketing officer North America Bethany Dawson, and trade and communications executive head office Claire Wilson. The Cook Islands team was joined by Des Eggelton from Te Vakaroa Villas and Jacintha Perera from Island Getaways Travel.
The team then moved to Canada where they attended multiple travel shows.
“The show in question saw a record attendance of discerning international travellers from Alberta (Canada) seeking new destination ideas,” Cook Islands Tourism said.
“The Cook Islands Tourism Corporation booth was positioned alongside Down Under Travel’s booth, leveraging their fulfilment abilities and strong commitment towards growing business to the Cook Islands.”
Joining Cook Islands Tourism’s general manager North America “JP” John Petersen at the Calgary Travel and Adventure Show was Jake Rogers, the Air New Zealand’s regional sales manager for Western Canada.
This represented a great “destination/airline” team approach to conducting sales promotion efforts, said the Cook Islands Tourism