Since the Christmas period, Fisher has noticed that the police have begun to institute a zero-tolerance policy when it comes to people caught driving under the influence.
“It’s been going on for a long time obviously, but since Christmas the police have really started cracking down on it,” Fisher said.
“They’ve really stepped up their drive to prevent people from drinking and driving, which is absolutely awesome.”
However, he believes that there should be an alternative for people who want to go to the pub and have a couple of drinks.
“Nobody goes out to the pub to have a drink thinking that they’ll have an accident,” he said. “If you’re sitting at the pub and you think that you’re getting close to the limit, then you can switch to Baltika.”
Baltika, an award-winning non-alcoholic beer from Russia, is something that Fisher sees as the perfect alternative.
It looks, tastes and smells exactly like a typical beer, meaning that people can partake in the practise of ‘drinking alcohol’ without the side effect of later being pulled over and penalised by police.
The light lager is currently available at the RSA, Fishing Club and CITC, and Fisher also said that proprietor Rohan Ellis would make it available at all of his establishments.
“It has taken a lot of effort for CITC to get it here, and we’re really appreciative of their effort.
“Myself, I don’t drink, but I would sit down and have a drink of this. It’s all about giving options.”