“I’ve been making them since I was a young boy and when I joined the Cook Islands National Dance company as a teenager – well you had to make your own costumes.”
He says he started making them to sell about seven years ago.
“I was at the airport picking someone up and I felt God saying, ‘see those white flowers; every flower on the ground is worth money’.
“So I made four ei and sold every one of them at the airport.”
George later extended an invite for family to join him, and there is now a team who make ei on order.
“We are really busy at this time of year with weddings, unveilings, everyone home for Christmas, reunions and birthdays,” says George.
These days he sells to order. “It is not hard to do, but it takes patience. It’s a fun thing to do and its more of a hobby than anything.”