So says 22-year old Georgina TJ Varu owner of the new brands “T-jayz and Ine Moana Designs.” A confident Georgina does everything she can to ensure her creative ideas and products could be the next “big thing” on Rarotonga.
With a strong focus on promoting her Cook Islands-made products into the arts and crafts industry, Varu is excited at what’s in store for her little venture in the coming months.
“My main three product areas are baking items, tie dye block prints and my popular artificial head eis,” she says.
One of the many things that set us apart as being Pacific Islanders, and more importantly Cook Islanders, is our flower ei arrangements and our colourful painted garments.
Whether they are worn around our head or necks, our sweet, fragrant and colourful eis are a cultural tradition the Cook Islands have carried for many generations, along with our vibrantly- painted garments.”
Making the most of what she has learned in the classroom at both school and church, Varu is thankful that through both avenues she has been able to establish her small business, which is operating out of her Puaikura home.
“I do everything from home. I find that it helps me relax and with that I’m able to put a lot of love, passion and effort into the items I make.
“I love that I can be independent and not have to work by the clock.”
Focused on making her business a financial success, Varu says her business is just part of a bigger dream and says that the other major part is to have her brand names ,”T-jayz” and “IneMoana Designs” on everyone’s lips for many years to come.
“I’ve given myself five years to get my business up and running and like everyone else, to make heaps of money.”
The brand name T-jayz stands for Tim Junior.
“My dad’s name is Tim, and because my parents thought they were having a boy, the name they choose was Tim Junior, creating TJ.”
The name IneMoana is a combination of Varu’s middles names, Tuaine Teremoana.
Becoming her own boss and striving for success are the main motivations behind Varu’s business.
And she says none of what she does could have been achieved without a positive attitude, never giving up, believing in her skills and talents and having thick skin when it comes to criticism – constructive or otherwise.
“It’s all about staying focused on my goals and constantly reminding myself why I am in business,” says Varu.
Asked about the inspiration behind the business, Varu says a major part of it was constant encouragement her grandparents who gave her with the reassurance that she could do anything if she only put her mind to it.
“I am a strong-minded person, and if I decide to do something I stick to it, and whatever the outcome is, I take it as being a life lesson and focus on learning from it for next time.”
Varu encourages anyone with a passion for business, to not be afraid to take up the challenge.
“The worst thing that could happen is that you fail, but it’s the ‘never giving up’ attitude that will keep you motivated to pick yourself up again and keep trying,” says Varu.
“Be picky, competitive and committed, and if you expect the best, then you must become the best.”
At present her creations are flying out the door faster than her hands can make new ones, so the future is looking good.
To view the new T-jayz and IneMoana Design products contact TJ on 51095 or 21094.