Air New Zealand’s glamorous new in-flight safety video had its official Cook Islands launch at an event in Aitutaki last night.
More than 2.5 million people have already viewed the video – featuring scantily-dressed swimsuit models in the Cook Islands - since it went live on YouTube 10 days ago.
‘Safety in Paradise’ was filmed in Aitutaki late last year and Cook Islands Tourism Corporation is hoping it will boost the country’s global profile.
Karla Eggelton, Director of Sales and Marketing, said the launch presentation at Tamanu Beach in Amuri last night was held primarily to thank all the locals involved.
“We want to acknowledge the hard work of the Cook Islands people and people of Aitutaki that helped contribute to such a successful programme.”
As well screening the new video on a blow-up screen, Air New Zealand general manager David Bridge shared a few words and showed behind-the-scenes footage and bloopers.
A presentation was also given to highlight the level of exposure and results achieved so far from the video.
Eggelton spoke about how Cook Islands Tourism will be leveraging the video in the global market.
“We also want to make sure the people of Aitutaki can see future business opportunities for their island,” she said.
A similar event will be held at the Pacific Resort in Rarotonga on Monday to acknowledge all those from the island who played a role in producing the video.