In line with the digital transformation theme for the event, Cook Islands Tourism earlier this week launched the digital element to the Raemaru hike.
The hikes and trails of Rarotonga are a popular activity for visitors on the island. The innovative idea to add a digital element to the hike was made as a way to add value to the experience of the Raemaru trek.
Visitors have shown that they desire more information about the areas that they explore and this hopes to provide that.
Quick Response (QR) codes will be placed at points along the trek which will provide relevant and useful information for hikers and walkers.
The information will stress safety and give safety tips such as taking water and proper walking shoes, and planning on being back before dark. The safety messages will also help to raise awareness on the do’s and don’ts of hiking and deter unwanted behaviour.
Also being reinforced will be the environmental messages regarding trekking, such as keeping to the track so as not to destroy the biodiversity, and also cleaning of shoes before trekking into the mountain in order not to spread seeds from invasive species.
The legend of Raemaru and other folklore will also be available for visitors and locals alike via the QR codes which will link to the Cook Island Tourism website.
Information also on the flora and fauna and points of interest that can be found along the way, will be featured. The QR codes can be scanned using mobile device to link directly to the information.
The Raemaru trek is the only alternative hike to the ever popular Cross Island Walk which will undergo temporary closure from late September 2018 until August, 2019 due to Te Mato Vai construction.
There may be times during this period when the Cross Island Trek will not be available to the public due to construction activity undertaken in Avatiu.
Signage will be placed on the access roads advising the public when this situation does occur, as well as public notices on the Te Mato Vai and Rarotonga Community and Beyond Facebook pages.
“The Raemaru trek may experience a lot more traffic due to the temporary access closure of the Cross Island trek, so a value added experience through the placement of the QR codes will help relieve the situation and guide more visitors through Raemaru” said destination development coordinator, Sieni Tiraa. - Release