The workshop was conducted by the Business Enterprise division of the Business Trade and Investment Board, with advisors Tubale Vakalalabure and Louisa Purea presenting the programme.
Participants learnt the importance of labelling and packaging as a marketing tool for their business, the information shown and ensuring the labels abide with Cook Islands Legislations.
Writing a business plan, and the structure of the proposal in order to achieve its goals of: ‘who is involved, what they want to achieve, and how they are going to achieve it’, was also delivered.
The Board aims to conduct monthly training for the community to ensure people are provided with business information, knowledge and the basic tools for starting up, and managing or expanding their business.
“We strive to ensure that the community are better informed and upskilled about business in general,” said Purea.