The upcoming breakfast update will be held at the Edgewater Resort conference room on Wednesday next week from 8am for an 8.30am start.
Petersen, who is also Cook Islands Tourism’s North America general manager, based in Los Angeles, will be presenting an update on the North American market along with his team.
This presentation will provide the local tourism partners insights on trends in the market that may be beneficial to their respective business strategies to increase visitors from North America, or even to break into the market.
Topics of discussion will include where North American bookings are coming from, how to address each main category of booking origin, how to get North American consumers to ask for the product and how to get North American travel agents to recommend the local product.
Destination development director, Metua Vaiimene, will also speak on the importance of water safety and the standards expected of the industry to ensure visitors consider safety first in any water activity.