The awards, to be held this Friday at the National Auditorium, will reward outstanding businesses among the local tourism industry.
Bluesky was a silver sponsor of the awards in 2016 and this year, the local telecommunication company has become a gold sponsor.
Bluesky Cook Islands country manager Phillip Henderson said the company was totally committed to the tourism industry.
He said they had an invested interest in the tourism industry as well as a strong desire to support local business growth and contribute to the success of our small nation.
“We believe that excellence in the industry needs to be recognised as this sets the standard and gives the Cooks the competitive advantage over others in the region.”
Henderson said Bluesky was acutely conscious of the fact that part of the visitor’s experience was that they could share this with family and friends “back home”.
And for that, he said, the company had developed “visitor-centric” products and was working closely with the industry to extend the offering.
“Bluesky provides free installation of Bluezone hotspots at tourism businesses and holiday homes, and we have a visitor SIM preloaded with 3GB of data, 30 minutes of calling and 300 texts to anywhere in the world,” Henderson said.
“Our mobile coverage is extensive, with 4G+ available in Rarotonga and Aitutaki. We have the highest concentration of wifi hotspots anywhere in the Pacific.
“Visitors arriving into the country can also enjoy 30 minutes of free wifi access at Rarotonga International Airport as part of an initiative with Cook Islands Tourism.”
Bluesky has also partnered with the HIKA app, to make it easier for visitors to access information while in the country.
Henderson said Bluesky also had over 250 roaming partners in six continents worldwide and the list continued to grow.
About the immediate future, Henderson said: “We are introducing additional features to the prepaid mobile platform that will allow us to offer more deals for our mobile customers. And we are launching a new website offering customers a full online experience including online shopping, online bill payments, and live customer service chats.
“We continue to engage effectively in the social media space. Further extension of the fibre optic access network will continue this year, with some exciting infrastructure upgrades in the pipeline for our major tourism facilities.
“Our most effective assets are our staff and we continue to develop and structure our business to ensure our customer service delivers excellence.”
Bluesky is the sole telecommunications provider for the Cook Islands with a staff of 125.
The company provides fixed lines, broadband, mobile and postal services to all of the country’s populated islands.
In addition to the resident population, visitors and the tourism industry are a key market for Bluesky.