The two-day event, starting on Friday (CI time), will highlight Pacific culture through traditional dance, food, arts and crafts.
It will also showcase other customs and ways of life, including tatau (tattooing), carving and traditional cooking methods such as the umu.
This year, 42 Pacific businesses engaged with the Pacific Trade Invest (PTI) through the Path to Market Programme that will form the Pacific Business Hub. Business Trade and Investment Board (BTIB) have been identified, as existing clients of PTI, and have been given the opportunity to take part in the event.
“We have been given two spots to companies who meet the criteria and have export ready products,” BTIB trade and marketing officer Mona Taio said.
“In the little time given, we have identified two potential businesses who will attend the event – Kora Pearls and Te Tika, to represent the Cook Islands.”
The programme will run for five days including two days of Pasifika and three days of Gap analysis workshop and product presentations after the event.
“We are hoping this will create opportunities to draw potential interested customers to new Pacific products and to gain a wider Pasifika audience,” Taio said.
“We will post updates and reports of the outcome on our Facebook page.”
Pasifika Festival is free, family-friendly event, and features 11 different villages, each with a performance stage and market stalls selling signature dishes and crafts unique to the village’s culture.
The villages represent the Cook Islands, Fiji, Niue, Aotearoa, Hawaii, Kiribati, Samoa, Tahiti, Tuvalu, Tonga and Tokelau.