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Bank launches global brand in Pacific

Saturday October 31, 2015 Written by Published in Economy
ANZ New Zealand chief economist Cameron Bagrie spoke at the campaign launch at the Islander Hotel on Friday morning. 15103001 ANZ New Zealand chief economist Cameron Bagrie spoke at the campaign launch at the Islander Hotel on Friday morning. 15103001

ANZ this week announced a new direction for its advertising across the Pacific, connecting to the bank’s global brand campaign launched in May this year.


The new campaign was introduced to various stakeholders at a breakfast function at the Islander Hotel on Friday morning, with ANZ New Zealand chief economist Cameron Bagrie as guest speaker.

The announcement was also made earlier this week to participants of the Forum Economic and Trade Ministers Meetings by ANZ Cook Islands chief executive Sarah Dunn.

Dunn says to ensure their advertising continues to be relevant to their customers, they have evolved how they present their brand to their customers and the market with a new tagline, new refreshed content and updated styling elements.

“With the refreshed tag line of ‘Your World, Your Way’, our focus is to help you live the life you want,” says Dunn.

“Our role is to put you first, make things easy for you and share our expertise and connections with you so we can provide the focus you need.”

ANZ has continued the evolution of its brand through its new global advertising campaign which featured powerful vignettes of individuals who have been pioneers in their given field and achieved extraordinary feats.

The new campaign is about empowering customers to seize opportunities and shape the world they aspire to live in, and is positioned to be more relevant to the bank’s increasingly global customer base.

Those featured in the campaign include Lydia Ko, the youngest ever world number one professional golfer, Nolan Bushnell the founder of Atari and Dr Rebecca Lee, the first woman to visit the North Pole, South Pole and Mt Everest.

The campaign features a diverse range of people from all over the world who each have an inspiring story about how they challenged the status quo to succeed in their field and make the world a better place.

“These are stories that we think all our customers can relate to and draw inspiration from, whether from Cook Islands or any of the 12 Pacific countries where ANZ has a presence,” says Dunn.

New brand signage is being progressively rolled out across the Cook Islands and the Pacific.

ANZ has been in the Cook Islands for over 25 years and is now established as one of the country’s largest banks, providing banking services for more than 7000 corporate and retail customers and employing some 40 staff.

ANZ is represented in the Cook Islands by two branches in Rarotonga and Aitutaki, 10 ATMS, two outer island agencies and an extensive EFTPOS network.

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