November Tourist numbers down

Saturday December 20, 2014 Written by Published in Economy
November Tourist numbers down

The busy tourist season is winding down with November tourist numbers showing a decline in visitors, mainly driven by a fall in the number of Australians coming here.

A release issued by Ministry of Finance and Economic Management November 2014 put visitor arrivals at 9,417, a decrease of 924 compared to November 2013. 

November arrivals have been performing well for the last two years, with arrivals exceeding 10,000 in both years.

Locals may have noticed the island was also quieter last month than it has been, with October 2014 visitor arrivals totalling 11,842 – meaning 2,425 less visitors arrived in the country last month. 

The decline was driven mainly by a fall in Australian arrivals of 715, with a further drop of 284 in numbers from New Zealand.

Europe was the only market to show an increase, with 195 more arrivals than in November 2013. 

While monthly visitor arrivals for the last three months have been up and down, overall performance has been consistent with the 2014, 2015 Budget forecasts. 

The Australian market continues to be a key focus for the Cook Islands, and will be looked at more closely over the next few months. 

A spokesman for a local resort said the first two weeks of December were usually very quiet, it then became busy over the Christmas and New Year holidays before settling down in February, rising steadily towards New Zealand’s winter months.

The spokesman, who did not want to be named, said the resort’s December occupancy was 61 per cent, higher than usual.

New Zealand tourists made up the most guests and over 70 per cent were Kiwis. During the traditional quiet times occupancy levels could drop as low as 30 per cent, the spokesman said.

Next week’s  half-year economic fiscal update will provide more details about tourism numbers.


  • Comment Link Tama Saturday, 28 March 2015 18:59 posted by Tama

    They do though... Just look

  • Comment Link Gerry Mitten Saturday, 20 December 2014 13:21 posted by Gerry Mitten

    Kia orana from Christchurch,

    I am sure that if there were direct flights from Christchurch to the Cook Islands your visitor numbers would rise greatly. So many people in Christchurch who want to go on a tropical holiday can fly direct to Aussie, Fiji and other tropical destinations but to go to the Cooks that means flying to Auckland, change of planes, delays and then fly to Raro. They opt out saying the do not like the extra costs, and worse the greatly increased travel time so its off to Fiji or Aussie. This particularly is the case with the many thousands of construction workers who after months of hard work wwould love to go to the Cooks and spend thousands of their dollars relaxing in your many lovely resorts. So the dollars go to Fiji and Aussie. Your government needs to bring pressure to Air NZ to provide these direct flights to and from the Cooks to Christchurch.

    Ka kite,

    Gerry Mitten

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