In an article published by the New Zealand Herald earlier this week a survey reported that when Kiwis were asked where in the Pacific they would most like to visit, 35 per cent of respondents said the Cook Islands.
New Caledonia came in second at 19 per cent, while the Solomon Islands only received 2 per cent.
Asled to consider the deal family holiday experience, an island family experience top choice.
Cook Islands visitor numbers always show a high proportion of Kiwis, perhaps because of the shared currency, and relatively low cost of international flights.
Cook Islands Tourism Chief Executive Officer Halatoa Fua is proud to see the Cook Islands as a highly desired South Pacific getaway for Kiwis.
“With accessible daily flights to the Cook Islands, the ease of getting around Rarotonga and Aitutaki provides a unique experience for our visitors that is different to other South Pacific destinations,” he says.
“The natural beauty, friendly people and the vibrant culture of the Cook Islands design an unforgettable experience that continues to lure visitors to our shores.”
The ability to convert this desire to holiday bookings is also determined by price and product, he says.