Junior drummers under the age of 16 years will be competing in teams for the lucrative prizes in the creative beat and composed beat and chants categories.
CITC key brands manager George George is encouraging female drummers to join their island and village teams.
The organisers are also expecting colleges in Rarotonga to compete.
“Whoever wins will have bragging rights as the best junior drummers in the Cook Islanders,” George says.
“We will have lots of consolation prizes for the participants with the major winners taking home the main prizes.”
George says the competition is aimed at keeping the art of Cook Islands drumming alive.
He says the younger generation, especially in Rarotonga, don’t drum as much as the older generation.
“We are well known in the world for our drumming and if we don’t preserve this now, we will eventually lose it.”
Meanwhile, CITC launched a new Coca-Cola Light drink yesterday.
George says the Cook Islands is the sixth country in the world to launch the drink.