I love those sweet sweet doughnuts and cheesy croissants but I love that it’s in town and it was always too hard to drive down to Jancey's in Muri.
It’s all about patience and connecting with the community says Jancey’s managing director Wallace Aroita.
And now Jancey's Bakery and Deli has relocated to the heart and busiest part of the island.
They are back home, right next to the Avarua Bakery on the back road in Tupapa.
Jancey’s has been busy since its opening, as customers purchase their favourite combo of coffee, sandwiches, pies, croissants, brownies, and their sweet decorated doughnuts.
It’s either to take to work, home or just chilling with a cup of coffee in a breezy peaceful environment.
Aroita is the young businessman who came up with the Jancey’s idea 11 months ago. He is the son of Avarua Bakery owner Kervin Aroita.
The business reflects on the family legacy of the late Mama Jancey Strickland, his great grandmother, who played a big role in the change of ownership for the company.
Aroita said they have always had plans to be in the town area, it was just a matter of when.
He said when Covid took its place in this world, everyone was affected in one way or another.
“It affected us hugely especially my team. However, the reality for any small business to struggle throughout this time is so real and we took a hit but made something of that struggle and turned it in to opportunities.”
He said, no time was wasted as he bounced ideas through to the team covering all avenues.
“And this is where we are today, not only because of me but every single person I connect with. We never gave up. The main thing is that we knew people who support us. I can't do it on my own, everything is because of team work.”
It is one week since its opening in Avarua, and now Jancey's is looking to recruit more staff as there have been a demand for operations after business hours and before business hours.
Covid has taught the Jancey's team a lot and for Aroita it has been about what they want to do for the community and not for themselves.
“It is all about patience, connecting with the community and understanding their needs. Don’t give up, no matter what. If there is a will, there’s a way. We are in this together,” he advises other businesses.
'Everyone here loves food, we weren't going out without a fight. It's about understanding the situation and adapting to it. "
He said it is not an easy job and needs a lot of effort.
Do they plan to reopen in Muri? Yes, when it becomes busy again in the eastern area of the island, says Aroita.