Unique fashion store now online

Saturday April 27, 2019 Written by Published in Hot on the Rock
Jasmin Beer and her display wall at her home-based shop in Arorangi. 19041747 Jasmin Beer and her display wall at her home-based shop in Arorangi. 19041747

Local entrepreneur Jasmin Beer brings trendy new fashion to the Cook Islands through her business The Mint Closet.


Beer, 29, runs the women’s fashion store from her home in Arorangi.

“We are best known for selling stylish club wear and trendy day wear.”

Beer said: “The Mint Closet is your go-to source for styles influenced by the latest fashions. We aim to inspire our customers to be the best version of themselves and to be confident in their own skin.”

Beer recently launched an online website through which she can deliver items to postal addresses on Rarotonga, Aitutaki, Mangaia and Atiu.

“Our website features our clothing pieces, sunglasses, cosmetics and of course our very own lash line - Mint Lashes.

“The best part about The Mint Closet is, we are different. We are unique. We sell items you don’t see in other stores in Rarotonga. It’s what sets us apart.

“My style is not something most girls here would typically wear. I have a passion for club wear, I love showing a lot of skin and I love the urban look.”

The Mint Closet was set up after Beer realised there were no retail outlets on Rarotonga to meet her taste in fashion.

“So I thought why not start my own store? I started The Mint Closet on a whim. I wasn’t happy with the typical desk jobs I was working and decided to step out and do something on my own.

“I spent two years researching everything to do with fashion, what blogs to follow, who to talk to, how much money I would need.”

She said she then started selling a few clothing pieces and eventually it grew into a business.

“I was still working a full-time job and every fortnight I would put money away for my business whenever I could.

“My biggest challenge was to actually start my business. I had doubts if anyone would buy my items. How do I make my name known? Will anyone like what I’m selling? I just had to suck it up and launch my website. You won’t know unless you try right? It was the best feeling.”

She added: “The most interesting thing about being an entrepreneur is that you work harder than you did in any other job you’ve ever had. If you really want something, you have to put in the time and effort.”

You can contact Beer on her Facebook page The Mint Closet or visit her website www.themintcloset.biz.ck.

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